The Shop

Founded in 2018 by a fashion-focused dog mom, For The Furry is a curated shop and lifestyle destination dedicated to the finer things for our four-legged friends. Celebrating fashion, travel, and above all—a love of animals—FTF features well-considered and thoughtfully designed accessories, apparel, and home goods for fur babies and the ones who spoil them.

The Shopkeeper

For The Furry is the chic and cuddly brainchild of an LA native Nicole Rombeau Jennings. Inspired by the absence of luxury, modern pet products on the market, Nicole set out to create a different kind of pet store—one where design, quality, and a borderline unhealthy obsession with animals rule above all else.